The retrospective view is somewhat illusionary. It's hard to capture what really happened att. I think a lot of the insight is in the first few paragraphs. Ideas in the "startup idea" sense, aren't one idea. They're a lot of ideas had over time. AirBnB couldn't have given their idea, like Tolkien couldn't have given middle earth to another writer.
Spotting trends is similarly hard, and similarly treacherous. Retrospective examples (eg mobile phones) seem way easier than they are.
One major pitfall for spotting trends is timelines. The whole 90s dotcom bubble, in hindsight, was mostly wrong about timelines. Browsers are important platforms, and controlling one does kind of make you "a microsoft." Moving early and grabbing market share is very important. Online markets do tend to be winner-take-all. They were just 10 years early.
The retrospective view is somewhat illusionary. It's hard to capture what really happened att. I think a lot of the insight is in the first few paragraphs. Ideas in the "startup idea" sense, aren't one idea. They're a lot of ideas had over time. AirBnB couldn't have given their idea, like Tolkien couldn't have given middle earth to another writer.
Spotting trends is similarly hard, and similarly treacherous. Retrospective examples (eg mobile phones) seem way easier than they are.
One major pitfall for spotting trends is timelines. The whole 90s dotcom bubble, in hindsight, was mostly wrong about timelines. Browsers are important platforms, and controlling one does kind of make you "a microsoft." Moving early and grabbing market share is very important. Online markets do tend to be winner-take-all. They were just 10 years early.