This is a neat piece. I've found my Mac shareware business becoming a lot like this, as well as a lot of others. In some ways, it kind of annoys me, since I'm always reading startup sites like this, but in others, there really isn't a lot wrong with it.

what do you sell?

From his profile: http://www.wonderwarp.com/

That's a pretty cool app, I have a folder sitting on my desktop now called 'To Sort' with 77 items in it :s