If this works as advertised, it's a killer app for the on-line apparel industry.
I've had customers with consistent 60-70% return rates on footwear. It got so bad that customers would buy 3 sizes of the same shoe, planning to keep the best fitting pair and returning the other 2. They'd rather eat double shipping than go back and forth 2 or 3 times. The overhead from processing and restocking the returns consumed all their profit, but they had to keep the footwear to complete their product lines. This would have been great.
I've had customers with consistent 60-70% return rates on footwear. It got so bad that customers would buy 3 sizes of the same shoe, planning to keep the best fitting pair and returning the other 2. They'd rather eat double shipping than go back and forth 2 or 3 times. The overhead from processing and restocking the returns consumed all their profit, but they had to keep the footwear to complete their product lines. This would have been great.