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A year ago I wrote up some notes for an idea that has elements of this. Funny enough, I sent it to Google and Amazon. I don't know why I bothered. I just wanted to tell someone, I suppose. I did not have a blog then... well I barely have one now. Also, The plan was not exactly something I could do on my own.

The idea was called Travel Packs. You're going to travel? Send your itinerary to Google and it will decide what you need/want to go into your luggage. Google will do all of this by using your itinerary, profile, body dimensions, weather, etc... The Travel Pack will then magically appear at your destination. When your done with your trip, just leave it behind.

Great things about this:

1) You no longer have to pack or bring luggage with you when traveling. 2) Companies have a new way to target consumers. Imagine all of the companies who will compete to have their products placed in these packs. 3) Consumers get to try out new things without having to buy them. How about letting consumers purchase items from the Travel Pack at discounts.

To make this work, the clothes will have to fit. To do that we probably need 3D scans, although that may not be necessary for first iterations. Google has shown the initiative to map the world, why not drive around and start mapping the people. Just think of what you could do with these data! Of course many people would be uncomfortable with these scans and discussion probably needs to happen about who would own these data.

Anyway, I was once pretty stoked about this. Now I don't really care. But I think it's something that someone will do. Actually, I think there is already a company trying to make a go at pre-packaged luggage though I don't know how intelligent it is.



Lesson to learn here: an idea is just an idea. It's all about execution.

I also had the idea, I'm sure Jeff Bezos has had the idea, Tony Hsieh, Nike execs...

Point is these guys delivered. The single greatest lesson any entrepreneur can learn.




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