Microsoft has been giving people reasons to switch to Linux for quite a while. They started with the major overhaul of the Office UI. Then they came out with Windows 10. Ubuntu and Libre Office are just so much easier to work with.
Yeah, I have seen that remark when XP came out, then it was Vista, followed up by how Windows 7 would drive everyone into Linux, then was how Windows 8 would do it, ....
Somehow there is a pattern here, meanwhile Steam Hardware survey still shows GNU/Linux desktops at 1% on average.