Yes, it is. The major mattress stores each have their own custom SKUs to defeat comparison.
> You can go to a mattress store and lay on a handful of mattresses and figure out pretty quickly what you like
To some extent, but there's a wear-in period on a new mattress. It takes my body a few days to a few weeks to get used to any new mattress; trying to figure out how that's going to go from a few minutes in a store isn't super effective.
Yes, it is. The major mattress stores each have their own custom SKUs to defeat comparison.
> You can go to a mattress store and lay on a handful of mattresses and figure out pretty quickly what you like
To some extent, but there's a wear-in period on a new mattress. It takes my body a few days to a few weeks to get used to any new mattress; trying to figure out how that's going to go from a few minutes in a store isn't super effective.