Along with the fact that we have the option to block all of those distractions now. With my blocking extensions, that article was a single photo and all text on a plain white background. It was a very enjoyable reading experience.
Back in the day, blocking all the distractions (well, almost all of them, <blink> and <marquee> tags were a thing) was the default. You had to click a button in order to load all images inline, after the text had finished loading.