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Either way, I think that prompting people to give access to their browser's settings under false pretense, and then changing their search provider and home page, is unethical.

Yes, I completely agree. I have several non-technical friends on Facebook who have been tricked into installing browser helpers (BHO) and it's disgusting. Every so often they post some kind of ridiculous advertisement in their status bar -- only it's not them, it's their browser doing it. It's like some hi-tech version of Tourrette's Syndrome.

But, playing devil's advocate -- and I love devil's advocate because when it's done well it makes you think -- there's nothing wrong with trading a cute interactive session of making a baby with setting the user's home page, or changing their browser, or selling them stocks, or taking all their money from their bank account, as long as the user knows the trade-offs they are making. People do all sorts of stupid things for ten minutes of entertainment. It's the trickery part that makes it a scam.

So the next obvious question for me has to be: what do these guys need to do in order not to be a scam? Make the text bigger? Bold? Have a flashing sign? Since a BHO can do all sorts of nastiness -- including things they are not currently designed to do -- how do you adequately inform the user of what kind of trade they are making?

Chrome has a nice way of doing this where you approve of the types of information you are allowing the helper to have. Still, even then there have been many times when installing something in Chrome that I've thought "Do I really want this particular widget having this kind of access? How do I know that the developers won't change what it does with my information on some future version?"

I am concerned that many of these articles sound like "See the witch! Burn the witch!" -- mindless mob thinking. I know it's much easier to sell salacious articles by pumping yourself up and being the superhero speaking out for truth and justice and all, but from a logical standpoint I'm much more interested in what specifically is wrong with a particular practice and what steps need to be taken to make it better. Demonizing these guys -- even if they are total assholes and are out to trick and cheat and steal everybody they find -- doesn't do much as far as advancing the discussion along for the rest of us. A little bit more analysis and information, a little bit less emotion, please.



Dark Patterns wiki (http://wiki.darkpatterns.org/Home) does a great job of identifying ux trickery, with a nice undertone of "See the witch! Burn the witch!"




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