I would like to point out that ING Direct already has no fees, absolutely fantastic customer service, and a mobile banking app (iPhone, not sure about Android) for their checking/savings accounts as well as one for their ShareBuilder product (investing).
The way that BankSimple could differentiate themselves is by providing a very good API that I can use to get my account information, including transactions easily and securely as well as move money around to various other bank accounts. That is what I miss right now, I can set up recurring transfers but there is no way for me to programmatically say check if there is enough money or a direct deposit has been made correctly before transferring the money.
Maybe I'm alone in that, maybe I am not. Either way they have to offer something that ING Direct currently does not offer at a very competitive price (free) or it just won't be worth my time.
The way that BankSimple could differentiate themselves is by providing a very good API that I can use to get my account information, including transactions easily and securely as well as move money around to various other bank accounts. That is what I miss right now, I can set up recurring transfers but there is no way for me to programmatically say check if there is enough money or a direct deposit has been made correctly before transferring the money.
Maybe I'm alone in that, maybe I am not. Either way they have to offer something that ING Direct currently does not offer at a very competitive price (free) or it just won't be worth my time.