Isn't this meant to work at distances an order of magnitude farther than Zigbee and Z Wave?

How would that ever happen? They're operating on the same bands and are limited to the same wattage restrictions as everyone else. It's not like they purchased some private band that they can do something unique on.

An order of magnitude is 10 dB, which LoRa can provide through coding gain. 10x the range for the same power should be possible with LoRa.

Zigbee can operate at 900 MHz giving you long range, although almost all common devices sold are in the 2.4 GHz band.

Came here to say that. I am very happy with Zigbee and wish more companies would embrace it