As any sector matures it becomes harder and harder to truly "disrupt" (not talking about "fake disrupt" by being better because you take shortcuts even if it breaks the law). You see it in many other sectors, consolidation is key. Standing out, while not impossible, is improbable. This is not meant to discourage people from trying, you never know until you do.
But if big IT has learned their lesson they won't wait until you're too big to run you over. It's why everyone is on acquisition sprees these days, or simply incorporate tech and ideas into their products and use their sheer market share to drown smaller competitors they borrowed the idea from.
A niche may be different since no company can cover everything. But it's still uncertain when they choose to go there and go head to head with you. Google didn't overtake MS by playing in a niche. So I guess it depends on what your targets are.
But if big IT has learned their lesson they won't wait until you're too big to run you over. It's why everyone is on acquisition sprees these days, or simply incorporate tech and ideas into their products and use their sheer market share to drown smaller competitors they borrowed the idea from.
A niche may be different since no company can cover everything. But it's still uncertain when they choose to go there and go head to head with you. Google didn't overtake MS by playing in a niche. So I guess it depends on what your targets are.