Thanks for writing this article @webin. I'm about to launch a new startup myself and it is VERY boring tech. :p I'm running Rails with Sidekiq on Heroku, so I think I have you beat in the boring department. I do a lot of fancier stuff at work but I just don't need it for this product (at least not yet).

I am the only engineer but two non-technical friends (a designer and a lawyer[0]) make up the rest of the company.

[0] the original idea was the lawyer's. :)