That's what I meant. And we need something better than IMAP/POP to have a fighting chance in challenging google. Because without it IMAP will, without doubt, loose market share even more - further cementing the dominance of larger players.
That is why protocol fiddling is an essential part of it. Not enough, but without something better than IMAP might as well give up yesterday (as most already have done).
> we need something better than IMAP/POP to have a fighting chance in challenging google
How's that? I don't see how messing with IMAP/POP/JMAP will make a difference there. Mail delivery, over SMTP, is what the Gmails and Outlooks of this world are so nasty about. They claim to protect their users from spam, but small mail servers get killed in the crossfire. Mail clients downloading mail over whatever protocol is a trivial problem by comparison, and they have zilch to do with SMTP abuse.
If 99.9% of all mail originate from gmail+outlook then they can (and will) pretty much ignore the rest.
The less dominant they are the more they are forced to be reasonable.
JMAP will help diversify the market as well as simplify the process of creating competing products. And has the potential to vastly increase demand for native clients and proper support from webmail vendors.
All of the above will work towards lessen the dominance of gmail etc.
It isn't anything by itself but I believe it is a requirement going forward.
Because IMAP doesn't cut it, so everyone has to create their own crap, which won't be as "good/easy/cheap" as gmail.
That is why protocol fiddling is an essential part of it. Not enough, but without something better than IMAP might as well give up yesterday (as most already have done).