You simply pay based on actual conversions from the ad. Then, click fraud is mad... | Hacker News

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		megous on May 26, 2019 \| parent \| context \| favorite \| on: Privacy-Preserving Ad Click Attribution for the We... You simply pay based on actual conversions from the ad. Then, click fraud is made pointless.

DevKoala on May 30, 2019 [–]

That's not how the business model works. You pay for the impressions delivered and the cost of the data used for targeting. If I get no conversions, who pays Slate.com for the million of impressions that nobody clicked on?

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