"In the traditional advertising world, they can see the ad on TV or printed somewhere and know they aren't getting ripped off. There is absolutely no assurance on the internet that anyone is seeing your ad."
If this is true, it sounds like the internet really isn't well-suited for advertising.1
How have certain companies become so enriched by selling something that has such a high risk of not delivering value? If what you say is true, it stands to reason that many clients are getting ripped off.
1 I still find it interesting that the web/mobile ad industry almost always relies on web browsers/apps to make ads workable. These programs must process what is returned from a request for content, auto-load resources from third party hosts, and often interpret and execute Javascript code to make additional resource requests. A user can successfully request the content from a web page with a single domain name, DNS lookup and HTTP request, the basic functionality of the internet and web, without using a web browser, but that alone does not suffice to deliver ads.
If this is true, it sounds like the internet really isn't well-suited for advertising.1
How have certain companies become so enriched by selling something that has such a high risk of not delivering value? If what you say is true, it stands to reason that many clients are getting ripped off.
1 I still find it interesting that the web/mobile ad industry almost always relies on web browsers/apps to make ads workable. These programs must process what is returned from a request for content, auto-load resources from third party hosts, and often interpret and execute Javascript code to make additional resource requests. A user can successfully request the content from a web page with a single domain name, DNS lookup and HTTP request, the basic functionality of the internet and web, without using a web browser, but that alone does not suffice to deliver ads.