Is there any reason bigger new sites don't just run ads like their paper counterparts? Sell sections of the site directly B2B. The business provides a static image, and the website shows that image for some amount of time for some predetermined amount of money. The image would be hosted with the parent site. They can target certain zip codes for more local ads, exactly like newspapers. I'm assuming it is significantly less profitable?
This would have a similar effectiveness to advertising on linear TV today -- your ad reaches everyone who is tuned in (or visits the site), whether they are in your target demographic or not.
This also wouldn't work on things like Google Adwords.
