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Considering that Mobile is about 50% of web traffic and that cookies are not very useful on mobile as well as ITP, I would say fingerprinting has been a very practical in building user profiles.


Cookies still work on mobile and ITP can be bypassed. Cookies are still king.

It is just that trackers are relying more on first party cookies than 3rd party ones.


I'm unsure as how you would identify people across apps using cookies but.. okay.




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