Probably for the best. Id like an internet free of ads. Oh, I have that already thanks to ad-blocking technology. This is more user hostile crap, get it off my internet!
Otoh: ads do serve a purpose. Lots of ads equals low quality content in my experience. The more aggressive the ads, the worse the content. It's like websites are self-reporting their spamminess.
Some places get so strapped for cash that their content isn't even content, but thinly veiled low effort ad copy. I hardly trust online review articles anymore because they mostly focus on one new product by itself vs. in the context of a field of existing alternatives and are rarely critical these days.
Yeah, it's less and less "use ads to support the content creation", it's "write content to fill the void between the ads".
And yes, review articles are a similar problem. And another indicator: if the site has "stars" in the serps, i.e. provides "aggregate rating" as microdata, it's probably shit.
