Hopefully this is the first step in a series of steps to get there.
Doing it in one big jump would probably impact revenue so much that it would take too long for them to grow out of it. Hopefully this change will increase their growth rate without much change to revenue, making it faster to grow out of, and prepare the way for further changes.
Doing it in one big jump would probably impact revenue so much that it would take too long for them to grow out of it. Hopefully this change will increase their growth rate without much change to revenue, making it faster to grow out of, and prepare the way for further changes.