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To maximize value for the VC, not profit.

In some cases value can be very different than profit, depending on your investors :

- They may want your project to have a positive impact on the local community

- They might only want to have business that are sustainable

- Maybe they care a lot about men/women equality

- Maybe they want to generate recurring revenues

- Or they are looking for short term sale

The question is: are those objectives aligned with what you want to do, or not. Most issues arise when there is a delta there.



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