I recently launched https://www.tamarin.us (fake websites + canary credentials) hoping I could capitalize on some of this - but IMO it's a hard sell (and a lot of the salespeople I spoke with kept confirming how hard enterprise security sales are). It will probably be a while before I try to work on another privacy-related product.
Fortunately I'm having a little bit more luck on my current project in the health space.
I like this idea, but I think there are probably two things that are an issue with this:
1 - You remove control of the company from being able to plausibly deny that something happened; you become a second subpeonable party that would disclose something if forced to.
2 - You're not pricing it high enough for a big reseller (like CDW, etc) to want to try to sell it.
Not sure how to fix #1 besides selling/licensing the tech (if the patent issues) to a larger company that can roll this into a larger offering (and out to their exiting customers).
Background; I've worked in Enterprise Software Sales and as part of a SaaS Operations Team.
I think you're exactly right on both points, and licensing is probably the best bet.
The value prop I tried to push for MSP resellers was that it would result in more incident response work for them. Basically offering to white-label the thing.
This single post reveals more about how disconnected from reality corporate/enterprise leadership is incentivized to be, and about the state of bad faith overall w.r.t user's privacy than I think I've seen in a long time.
Big institutions are fundamentally feudal organizations. If you look back at medieval times, some of the lords and dukes were wise men driven by some higher purpose. Others were not.
The tools have changed, but people are the same.
It’s also why regulation is so important. Like feudal lords, the agents of the overlord (ie the auditors) are feared and respected. Compliance tied to compensation or continued employment is something that is cared about.
Fortunately I'm having a little bit more luck on my current project in the health space.