Is an interesting one, assuming they struggle to get new users on the main platform.
FB have a lot of hope riding on Marketplaces, but it's viability is entirely down to FB being so ubiquitous.
Product suggestion (graph is still their core business, obviously), and being able cross promote their products to a captive audience. They basically can't pivot because everything they want to do relies on finding ways to leverage the data they generate.
Can't figure out where they're heading in the longer term tbh. Would fully expect IG Marketplaces to follow in the next couple of years.
FB have a lot of hope riding on Marketplaces, but it's viability is entirely down to FB being so ubiquitous.
Product suggestion (graph is still their core business, obviously), and being able cross promote their products to a captive audience. They basically can't pivot because everything they want to do relies on finding ways to leverage the data they generate.
Can't figure out where they're heading in the longer term tbh. Would fully expect IG Marketplaces to follow in the next couple of years.