Why they didn’t do extensive internal testing before rolling out such a huge UX changes? At least they should have rolled it out to smaller groups, measure metrics and expand group over time. The general rule in UX update is that larger the changes, longer it needs the A/B testing for impact on metrics. All botched UX updates have root cause in circumventing this rule by some passionate folks.
It was forced down the company's throat by the CEO. 0 testing was done by Snap before rolling it out, and he was 100% behind it. All of product design/management said no, he over ruled them. This is what I was told by a snap employee.
They were changing things all the time anyway, in 6 months I had maybe 3 complete redesign of the home page. And if you were on Android like me, you know testing and stability certainly wasn't part of the company motto, Snapshat was easily the most buggy mainstream app I know.
Yeah notifications broke for a pretty long time indeed...
That's hard to believe but during my one year of usage before I gave up, I had an issue with playing videos. Videos were always laggy, they would play for two seconds and then freeze until the end. They did not fix that in one year of updates.
And that's a core feature of the app, it's unbelievably buggy, it would be the same as Facebook freezing when you like a post or Youtube freezing when switching videos.
