Snapchat filled a niche that sat between directly messaging your friend/family group and putting something on display on Facebook. You could share random thoughts, things that happened in your day or interesting things you come across.
It was walled version of Twitter with a focus on photo and video.
What made it really interesting for me is that, because it uses your phone book to gather your contacts, you end up with a somewhat different circle to who you might have on Facebook. There were some people I hadn't spoken to for years, or people who were in my friends circle that I didn't talk to much, that became some of my most-interacted with people on Snapchat.
It was walled version of Twitter with a focus on photo and video.
What made it really interesting for me is that, because it uses your phone book to gather your contacts, you end up with a somewhat different circle to who you might have on Facebook. There were some people I hadn't spoken to for years, or people who were in my friends circle that I didn't talk to much, that became some of my most-interacted with people on Snapchat.