You can call it a fad, but the truth is that they had and still have the opportunity to build a real business.
The reality is that despite how seemingly old the internet is, we're still in the relatively early stages. There aren't that many companies globally building content systems at scale and working through the challenges of what that means - at scale. Those skills in an organization are extraordinary valuable as old media starts to crumble and information infrastructure on the internet becomes the new fundamental fabric of society - moreso than even today.
I know that sounds a bit grandoise but that's the thinking behind the big bets behind companies like this. If Snap can just get some experienced, less impulsive leadership in place - they can still build an extremely valuable global media property. 180mm daily actives is no joke.
As you can tell, I'm skeptical of Snap in it's current state of management but I'm bullish on social media overall.
The reality is that despite how seemingly old the internet is, we're still in the relatively early stages. There aren't that many companies globally building content systems at scale and working through the challenges of what that means - at scale. Those skills in an organization are extraordinary valuable as old media starts to crumble and information infrastructure on the internet becomes the new fundamental fabric of society - moreso than even today.
I know that sounds a bit grandoise but that's the thinking behind the big bets behind companies like this. If Snap can just get some experienced, less impulsive leadership in place - they can still build an extremely valuable global media property. 180mm daily actives is no joke.
As you can tell, I'm skeptical of Snap in it's current state of management but I'm bullish on social media overall.