Why did they ignore Android usability and performance for so long? Also, I guess one of the cool things was the mystery meat UX but I wonder if that hurt them as they tried to garner broad appeal? Sometimes I see other people's Snaps and have no idea how they did certain things like effects, text, or interactive elements.
Yeah, I think instagram has eaten snapchats lunch just by having a much better (more performant) implementation. The snapchat app are so much more battery than anything else on my phone that I've actually completely uninstalled it, even though I quite liked using it.
Market segmentation. Apple users are worth more money. Which kinda makes this pivot to the developing world a bit of head scratcher. High ARPC was one of the key differentiators they promoted back during their IPO.
