What you are saying doesn't apply generally. Are you thinking in a specific context?
Without advertising, the take up of new inventions (things like pressure cookers, microwaves, etc) would be significantly slower. There would be mass confusion about how to get access to uncommon services (legal, accounting and building for example). I wouldn't know what half of the companies out there did if they didn't run some advertising somewhere.
I mean, say there is a company called Stratco. They might sell something I'd buy if I knew about it. How do you propose I figure that out if they don't advertise? I'm not about to research them to find out what it is they sell; there are too many companies out there doing random business->business services I don't want to know about. It is a very neat solution for them to figure out what I do for leisure, subsidise it and pay for an ad or few.
Without advertising, the take up of new inventions (things like pressure cookers, microwaves, etc) would be significantly slower. There would be mass confusion about how to get access to uncommon services (legal, accounting and building for example). I wouldn't know what half of the companies out there did if they didn't run some advertising somewhere.
I mean, say there is a company called Stratco. They might sell something I'd buy if I knew about it. How do you propose I figure that out if they don't advertise? I'm not about to research them to find out what it is they sell; there are too many companies out there doing random business->business services I don't want to know about. It is a very neat solution for them to figure out what I do for leisure, subsidise it and pay for an ad or few.