I believe that's bound to the people not to the practice.
If there's a need for a brand to lie then there's something wrong or missing - and that's not sustainable in the long run.
Plus, you shouldn't expose your brands to liability - for example that's why all big brands have their advertising communication evaluated by legal departments. It will not go live if legal doesn't approve it.
If there's a need for a brand to lie then there's something wrong or missing - and that's not sustainable in the long run.
Plus, you shouldn't expose your brands to liability - for example that's why all big brands have their advertising communication evaluated by legal departments. It will not go live if legal doesn't approve it.