That's the thing: I almost feel like POPT is pulling this (legally risky -- commercial use [via ad revenue] of likeness, possible harassment, etc.) stunt to grab attention to their own site.

While POW is still in the same grey area (regarding commercial use of likeness), at least they seem to honor takedown requests -- or at least, I gather this since I've never heard a single complaint about it and their site is still alive and kickin.