FWIW, I know one of the guys and he's a decent fellow-- he's sharp and has several exits under his belt. He drives a Prius and loves his family. He's not the anti-christ (or even the anti-PG). He spun up Seattle OpenCoffee a year back (before this venture was a twinkle in his eye), just to help the Seattle startup community.

I think this is probably a case of then launching this before they even had a web site up and getting buried in random solicitations. They probably tossed that up there just to start getting coherent submissions.