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At first I wondered why they would write an article bragging that they spend over 75% of their time trying to bring in just 20% of their income. It would obviously be more efficient to focus on increasing the 80% or firing some people and focusing on keeping the 80% the same.

Then I realized this is a publicity piece to get startups to allow AVC to invest, assuring startups that AVC will stick by them even if the startup isn't great.



That is true but does it make the article incorrect? If this is really what they do and not a flat out lie then it's honest marketing.


You're right, I phrased it a little harshly. There's nothing wrong with promoting how much they help the startups that aren't doing as well. Providing that guarantee is like insurance, it allows all startups to move forward more confidently.




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