Nice story! Thank you for sharing. A few thoughts:
1) when is the last time you sat down with new and existing customers to see their reaction to getting their physical boxes? You might get a lot of good insights of how exciting (or not) the existing experience is of receiving the candy. How does that change between the 1st and 10th box a customer receives?
2) why are people churning? Do you have a prioritized list of reasons? Not what they said (most users don’t actually want to offend you or your business) but what their real reasons were for canceling?
3) keep in mind that the real product is the box with candies. The website is just for sales. Yes, SEO is definitely important to get new subscribers, but to improve your product you have to improve the box or the offerings around it.
4) pricing. I noticed that the lowest offering of $29/month is rather expensive for a novelty purchase. How much experimentation have you done around testing lower price points with less frequent shipments? This could help with acquisition and retention.
I’ll be happy to help you understand how to look at retention, basic AARR analysis, interview customers, etc. just let me know.
1) when is the last time you sat down with new and existing customers to see their reaction to getting their physical boxes? You might get a lot of good insights of how exciting (or not) the existing experience is of receiving the candy. How does that change between the 1st and 10th box a customer receives?
2) why are people churning? Do you have a prioritized list of reasons? Not what they said (most users don’t actually want to offend you or your business) but what their real reasons were for canceling?
3) keep in mind that the real product is the box with candies. The website is just for sales. Yes, SEO is definitely important to get new subscribers, but to improve your product you have to improve the box or the offerings around it.
4) pricing. I noticed that the lowest offering of $29/month is rather expensive for a novelty purchase. How much experimentation have you done around testing lower price points with less frequent shipments? This could help with acquisition and retention.
I’ll be happy to help you understand how to look at retention, basic AARR analysis, interview customers, etc. just let me know.