As someone who recently entered the advertising and design industry with my company, I would like to chime in with my thoughts.
I think a logo should be well thought out design, it doesn't have to tell a huge story but when someone looks at it they have to be able to say "Hey, thats the bingo card creator logo" or "that's verizon wireless". These cookie cutter design sites don't really produce results other than generic trendy designs built with skills obtained through generic tutorial sites - but props to them for earning some extra cash with those skills.
Secondly, I think it`s the all encompassing strategy that really represents the brand. Put simple: The brand is MUCH more than just a logo. It`s how you interact with your customers, it`s how you handle bad publicity and it`s how you advertise to your customers.
Patrick, keep the old logo. It`s not phenomenal, but it`s you.
I think a logo should be well thought out design, it doesn't have to tell a huge story but when someone looks at it they have to be able to say "Hey, thats the bingo card creator logo" or "that's verizon wireless". These cookie cutter design sites don't really produce results other than generic trendy designs built with skills obtained through generic tutorial sites - but props to them for earning some extra cash with those skills.
Secondly, I think it`s the all encompassing strategy that really represents the brand. Put simple: The brand is MUCH more than just a logo. It`s how you interact with your customers, it`s how you handle bad publicity and it`s how you advertise to your customers.
Patrick, keep the old logo. It`s not phenomenal, but it`s you.