Thomas, were you intentionally choosing a bland/generic logo in an effort to prove your point? Just from glancing at the 99 Designs logo store, here's a few logos that, while still generic (in the sense that they have nothing to do with bingo) seem to have a little more personality:
It seems pretty obvious to me that many logos would perform better than the one you selected (a dangerous assumption, perhaps), although I wouldn't be surprise if Patrick's current logo out performs them all. I actually think his current logo is pretty good.
Yep; I gave him 5 options (and invited him to pick anything else) but said up front that I'd bet that any uh more "recent" looking logo would outperform his current one (and that's what I was wrong about).
* http://99designs.com/logo-design/store/12556 * http://99designs.com/logo-design/store/12531 * http://99designs.com/logo-design/store/3090 * http://99designs.com/logo-design/store/1116 * http://99designs.com/logo-design/store/602 * http://99designs.com/logo-design/store/12572
It seems pretty obvious to me that many logos would perform better than the one you selected (a dangerous assumption, perhaps), although I wouldn't be surprise if Patrick's current logo out performs them all. I actually think his current logo is pretty good.