What a wonderful hit piece. Mainstream media can't compete with blogs, therefore writes about how bloggers are dropping dead competing with each other.
Yes this is amazing stuff. I always thought the newspaper world was much more stressful. You only have one chance to make things right whereas with a blog you can update things on the fly.
In short, people as individuals do not scale as well as software. Read this piece scoble wrote about the effect of techmeme - an automated blog link gathering tool & ranking tool - has on individual people who grab themes from the Internet and add value to these themes through writing & money through advertising ~ http://scobleizer.com/2007/10/21/reverse-engineering-techmem...
The sting for companies is trying to keep up with a software system is that the systems keep improving. No matter how many people they throw at gathering content & commenting, they cannot compete. To me it's a statement of how tech-savy the parent companies really are.
