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I don't like articles like this for one reason and one reason only: it's not empirical. It's a long list of vacuous do this do that statements. What I look for when reading articles about start ups is "At start up X we did Y and it caused Z". Those kinds of relationships are helpful to me and help relate to what I'm doing. If you related it to your success at cloudomatic or a previous start up and had concrete results to relate it to I'd be more interested.

I understand these posts may be helpful to others as idea generation material, and obviously the up votes are a sign of that - but for me it's the equivalent of answering a complicated calculus question with a one line answer. Show your work.



> I understand these posts may be helpful to others as idea generation material, and obviously the up votes are a sign of that - but for me it's the equivalent of answering a complicated calculus question with a one line answer. Show your work.

This comment is entirely reasonable except for one little thing - you just got some marketing advice for free from a knowledgeable guy, and you're here saying it isn't exactly what you wanted and telling him to "show your work". Maybe try saying thanks first?

Really, I'm torn between which cliche to quote - either "You get more bees with honey than vinegar" or "Beggars can't be choosers" - if you got a single valuable idea from this post to try out, then that'd make it worthwhile, yes? I like empirical case-study type works too, but hey, free advice on marketing from a smart knowledgeable guy. That's pretty cool, yes?


Aren't you describing 95% of all business advice?




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