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Would you say they suffered? It would be interesting to know which leaks are sanctioned, as well. This one? It looks like it just gives them more free publicity.


Anything about Apple gets publicity, but now it's not as much of a surprise on Tuesday. They work really hard on that surprise so I don't see why they would leak it Friday.

Sometimes the leaks have a clear benefits to Apple, I don't think this is one of them.


I'm going to speculate that anyone who was interested in Tuesday's revelations will still be observing on Tuesday. This is Apple, after all. They have a pretty dedicated following.




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