Not to stray too far off topic, but that Disqus story is ridiculous. What do they do that 2 people charging $10/mo couldn't? "Looks like the freemium thing isn't supporting our fancy office, let's try to sell some data out the back door."

I mean, seriously:

But more recently Disqus has been trying out other things to expand its business. That has included a growing programmatic ad platform based around sponsored comments, which debuted in 2014 (it’s this that makes the company money, as Disqus takes a share on ads that run through its otherwise free platform). And earlier this year, Disqus opted for another traffic gain as it relaunched of its own site as a central repository not just of content and comments from sites that you follow and comment on with a Disqus ID; but also of standalone comment threads that existed independent of these, Reddit-style.

This seems like a lot of digging of one's own grave. Apologies if all of this ground was covered in Dec, but it looks like the story never made it to HN.