I wish people would stop using that title. They seem to think it is a clever click-grabber, which is probably true for most people, but for those even remotely familiar with the book, Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, opening up the article and finding no application of Pirsig's Metaphysics of Quality is disappointing.
Appropriation of eastern asian (particularly Japanese) cultural terms is an odd trend in the American tech community. I cringe a bit every time I see a listing for a Java/Javascript/.NET/$LANGUAGE "ninja", "samurai", or "sensei".
I know it's not done to be offensive, and maybe defended by saying "we're just honoring their culture" or something like that. It's just kind of awkward, can't we agree on that at least?