Feels like this will get (over|ab)used by the same people who have already done it with email newsletters and promotions.
I google search for "birthday gift for mom" and now some retailer who has already emailed me a similar promotion will get that in the top of my search results? Meh.
That's absolutely not how this works. You can't just add a card to an arbitrary search term. There are only four such schemas supported (event, flight, hotel, and restaurant confirmations).
I google search for "birthday gift for mom" and now some retailer who has already emailed me a similar promotion will get that in the top of my search results? Meh.