FWIW, this has been around for a long while now. I like being able to do things like confirm a sign up to a service, close support tickets, get shipping ETAs etc. with just one click on the global Inbox view rather than having to open an email up.
Looking to incorporate these into our own SaaS apps too, as soon as I get some spare time. I think this is a step in the right direction to reduce Inbox fatigue. Here's hoping that Google will be vigilant enough to stop people abusing this service.
That's why they have an approval process for these features. It would be really terrible if phishing attacks could exploit "track package" or "check-in for flight" buttons.
Looking to incorporate these into our own SaaS apps too, as soon as I get some spare time. I think this is a step in the right direction to reduce Inbox fatigue. Here's hoping that Google will be vigilant enough to stop people abusing this service.