I still don't believe that direct shipping is three times the cost of brick and mortar fulfillment.
That's probably a figure for companies which already have brick-and-mortar stores and also ship from those stores. Like Safeway. Companies with big automated fulfillment operations, such as Amazon, shouldn't incur such high costs.
That's probably a figure for companies which already have brick-and-mortar stores and also ship from those stores. Like Safeway. Companies with big automated fulfillment operations, such as Amazon, shouldn't incur such high costs.