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Yea, as soon as a rider fails to get a ride on one app they look elsewhere (that's how I tried Lyft for the first time and had a great experience).

With the legal barriers in place, I was incredibly impressed with Austin's Ride Austin arrangement. Incentivizing drivers to keep more money in their pocket is going to be pretty damn compelling and unique legal environments encourage new entrants.

Uber has an incredible brand and has become the "google it" of ride sharing. That's very valuable and defensible but it risks becoming a colloquial "kleenex" for ride sharing.



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