Actually, if I think about this more, then the brick analogy is very useful - if you see someone (or better yet, some whole industry/niche) beating themselves on the head with a metaphorical brick, then this means that they have a very, very important problem and most likely if anyone came to them and told that they have a solution that's simply unpolished but solves most of the problem without hitting your head with the home made brick-solution then the expected response to this description would be "shut up and take my money!".