Nope, no secrecy. I really don't believe in it for most situations.
It's mostly my tendency (weakness) to focus on developing new features than to update the marketing site. I'll be updating this with pricing very soon since I finally hired a great developer to help out in some of my coding responsibilities and to help shape ZZA's policies and future.
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Here's our current pricing:
10 cars or less $55.
70 cars or less $125.
200 cars or less $225.
No contract. No limit on features. No setup fee.
--------------
Here's what we did/considered to reach these prices
0. We wanted to serve the startup dealerships. We know how hard it is to start one up (we did it, after all), so we wanted to provide a cheaper entry point.
1. We looked at what competitors were charging and what features they were providing.
2. We talked to more than 10 dealers to get their input.
3. We definitely don't want to convey that we are competing on prices. We're not! We're competing on understanding of domain, features and quality.
4. I read some blogs regarding this subject. Like Joel's and some others.
5. Had tons of discussions with people who's judgment I trust.
6. Estimated at what volume of vehicles would a given price make the most sense.
After doing these things, I simply wrote down 10 @ 55, 70 @ 125, 200 @ 225. It felt right.
As you can see, it's very non-scientific and many would disagree with this way of doing it. But it's what we did.
Maybe when it's time to rethink our prices, we'll have more time for surveys and research.
Thanks for this and amusingly I've followed the same 'path' - what feels right. I majored in Business at university (and only subsequently taught myself to program so I could converse correctly with the programmers I employed) and we were taught to do a lot of market research before making a decision. I've never really done that though and just chose a price which is why I asked the question. Maybe the market ultimately decides by whether they buy or not. Thank you for sharing though - really appreciate it and I'm sure others on here do also. Best of luck with your venture
Nope, no secrecy. I really don't believe in it for most situations.
It's mostly my tendency (weakness) to focus on developing new features than to update the marketing site. I'll be updating this with pricing very soon since I finally hired a great developer to help out in some of my coding responsibilities and to help shape ZZA's policies and future.
------------- Here's our current pricing:
10 cars or less $55. 70 cars or less $125. 200 cars or less $225.
No contract. No limit on features. No setup fee. --------------
Here's what we did/considered to reach these prices
0. We wanted to serve the startup dealerships. We know how hard it is to start one up (we did it, after all), so we wanted to provide a cheaper entry point.
1. We looked at what competitors were charging and what features they were providing.
2. We talked to more than 10 dealers to get their input.
3. We definitely don't want to convey that we are competing on prices. We're not! We're competing on understanding of domain, features and quality.
4. I read some blogs regarding this subject. Like Joel's and some others.
5. Had tons of discussions with people who's judgment I trust.
6. Estimated at what volume of vehicles would a given price make the most sense.
After doing these things, I simply wrote down 10 @ 55, 70 @ 125, 200 @ 225. It felt right.
As you can see, it's very non-scientific and many would disagree with this way of doing it. But it's what we did.
Maybe when it's time to rethink our prices, we'll have more time for surveys and research.
Hope this helps.