Smartflix has gone from 7.99$ lifetime to '2.99$ per month/ 29.99$ lifetime' to '2.99$ per month / 39.99$ per year. A lot of discontent amongst early adopters now/
I guess Netflix and other studios have managed to achieve their goal.
Exactly and they are so short sided with greed that instead of getting a little in their pockets, those people are going to go the easier route and torrent the shows.
That's because they need more money for the "fix" they are about to implement.
And if you know some things about infrastructure/network engineering the "fix" they are talking about here isn't cheap (both in infrastructure and operational costs.)
That's why the prices changed -- if Big Media didn't force Netflix to start blocking nothing would've changed. Now they do, SF is basically forced to pivot their business model slightly or risk go out of business completely.