I'm willing to buy into that. I'm very happy that they are doing that. But sadly, many are now tying to be more concise and the subjects now look like tweets with truncated words (please = pls) so its a new mind bender to decipher the subject. Lots of times its read the subject, go ??!?! and the read the body and spend a few mins trying to figure how the got the subject lines

When I start getting emojis in subject lines it will signal the death of email. ;-)