Goals are different than objectives. We can expend so much time and effort working to acquire money (objective) to be able to buy the tools we need (objective) to do something (goal), that we don't have enough left to actually use the tools to actually do the thing.

A lot of people have basements, garages, or closets full of tools that they've obtained for various things but never really used. It happens in businesses too. And now they have sunk costs, so they need more money.