Press/Retweets in and of themselves aren't progress but they can be a good indicator of it (and also a poor indicator). I've had many conversations which have turned into sales that included that person talking about how they've been seeing my site everywhere these days.
Eyeballs/Uniques are precisely why the advertising I sell is done on a monthly basis. Either the advertiser will like the results of the campaign by tracking the activity on their site, or they won't.
Press/Retweets in and of themselves aren't progress but they can be a good indicator of it (and also a poor indicator). I've had many conversations which have turned into sales that included that person talking about how they've been seeing my site everywhere these days.
Eyeballs/Uniques are precisely why the advertising I sell is done on a monthly basis. Either the advertiser will like the results of the campaign by tracking the activity on their site, or they won't.