$12/meal + shipping. Price is obfuscated on the website. I'd imagine that Gobble will struggle with the same things that every food delivery business in the world struggles with - low margins.
People just aren't willing to pay high margins for food that gets delivered. There is constant pressure to offer more food at lower prices.
Their most likely exit strategy is to build a brand strong enough that they can get a line of frozen prepared meals picked up by major grocery retailers or sign a licensing agreement to do something similar.
My biggest issue with these services is that for a regular home-cooked meal, that is quite a premium for something where the portion size is quite often way too small or the ingredient quality isn't justified by the price.
I know I'm looking for something that may not be able to exist because of the razor-thin margins, but if someone came out with a service at the <$10 price point with decent ingredients and portions, and healthy (read: low sodium, low sugar, low processed-crap) options, I'd likely switch a significant percentage of my weekly meals to them.
As it stands now, it is just hard to justify at that price. But perhaps I'm not the target market.
People just aren't willing to pay high margins for food that gets delivered. There is constant pressure to offer more food at lower prices.
Their most likely exit strategy is to build a brand strong enough that they can get a line of frozen prepared meals picked up by major grocery retailers or sign a licensing agreement to do something similar.